#HEIDI KLUM FASHION PROJECT RUNWAY SERIES#
“The series will be a fresh take in the reality space and will appeal to a global audience who are entertained by competition, storytelling, and authenticity,” Amazon wrote in its press release. Heidi Klum and Tim Gunn Phil McCarten/Invision/AP/REX/Shutterstock And when Bravo revealed in June that it had sealed a deal with original “Project Runway” production company Magical Elves to replace Bunim-Murray (which produced the Lifetime iteration) as the show’s producers, the hosts were not mentioned in the press release.Īmazon Prime Video didn’t provide many details about the new show, including a production partner - although given their experience working with Bunim-Murray on the last decade of “Project Runway” would seem to make that production company an obvious partner. Notably, it was “Watch What Happens Live” host Andy Cohen who took the stage at NBCUniversal’s upfront presentation in May to announce the return. Their drive to deliver fashionably entertaining, engaging and trendsetting content speaks for itself, and we believe their next iteration in this space will find an even larger audience on our global Prime Video runway.”īut following allegations of Harvey Weinstein’s sexual assault and misconduct, which included his actions on “Runway” (which he allegedly used as a means to gain access to the show’s models), Lifetime parent A+E Networks terminated its deal for “Runway.” That opened the door for NBCUniversal to seal a deal with Lantern Entertainment, which acquired Weinstein Co.’s assets, to bring the show back to Bravo.Īpparently that deal didn’t include a talent component, however. “The show became wildly successful, and in turn Klum and Tim Gunn have become an iconic pop culture duo. “Heidi Klum completely changed the television landscape by developing a competitive reality fashion series that was unproven and different from what was popular on-air,” Salke said in a statement. The Klum/Gunn news is a tremendous coup for Amazon Studios head Jennifer Salke, who announced the talent acquisition on Friday.
As a result of the surprise announcement, Klum and Gunn won’t be making the move with “Project Runway” as the show jumps from Lifetime back to its original home on Bravo. Amazon Prime Video has made an aggressive move to steal away Emmy-nominated “ Project Runway” hosts Heidi Klum and Tim Gunn, who will launch a new reality fashion competition series for the streaming service.
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